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FREQUENTLY ASKED
QUESTIONS
Why translate
websites into Spanish? Is there a need?Absolutely!
Hispanics already represent more than 14% of the U.S. population,
exceeding more than 45 million people. They represent the
fastest-growing group in America, growing more than 5 times faster
than the general population.
In 2003, Hispanic
Americans' buying power reached a whopping $653 billion; that number
will exceed $1 trillion by 2010. Given this market segment's
tremendous size, growth, and increasing purchasing power, the time
to reach them online is now.
More than $3
billion is spent each year marketing to Hispanics. Unfortunately,
while these advertising dollars often promote an online presence,
they typically direct Hispanics to either an English-only website or
a Spanish "micro-site" with limited functionality and a vastly
degraded user experience. Studies indicate that the majority of U.S.
Hispanic consumers prefer the option to receive online information
in Spanish, yet most organizations do not provide sufficient Spanish
content.
How does
Translate the Web™ System work?Translate the
Web™ provides a two options to website translation because it
combines best-of-class professional human translations with
proprietary software that removes the complex, time-consuming and
expensive IT work other approaches require of clients.
What is machine
translation? Does it have limitations?Machine
translation utilizes computer software to translate text from a
primary language (such as English) into a secondary (or "alternate")
language. It is often the least expensive method of traditional text
translation. While the pricing may seem attractive at first glance,
machine translation features several significant drawbacks --
especially when applied to websites. For most public and private
sector applications, it is an impractical solution.
Translate the
Web™ uses TRAN-Layered Technology to translate websites is that
machine translation?
Yes! Translate
the Web™ merges the best of both worlds -- professional, certified
human translators and technology -- to bring you solutions that are
rapid, reliable and affordable.
How would you
rate your translation quality?
The Translate the
Web™team of translators are highly skilled professionals that
must meet stringent requirements before coming to work for us.
We have employees
who are fluent in Spanish. Can they do our translation?
It's not
recommended. To provide your constituents or consumers with
professional-quality translations, you need the services of a
professional translator. This is not to say that your
Spanish-speaking employees are incapable of translating English text
into Spanish. Your website often serves as an introduction to new
clients and potential business partners. It's unlikely your
employees can translate your website with the same skill as a
professional translator. Only skilled certified translators -- such
as Translate the Web™ translators -- can provide world-class and
worry-free translations.
Are you creating
a mirror site?
That is one of our many solutions; Translate the Web’sTM static
website language services are typically less expensive than the
traditional approach and the Instant Web Translator process
mentioned above, for many this is all that is needed, and the best
solution.
Please click on our
DYNAMIC OPTIONS
AND
STATIC
OPTIONS
I have many
images on my site which feature English text. Do you translate
images?
Yes, we strive to
provide its clients with comprehensive alternate-language
capabilities.
Our digital image
translation team creates translated versions of your site's original
images. Our team also translates the images' alt tags. Neglecting
these important components could leave your consumers feeling like
your company only made a half-hearted attempt to address their
needs.
My website has a
lot of repetition. Do you charge for duplicated text?
Unlike most
translation companies, which -- under the best of circumstances --
may charge a reduced "per word" fee, Translate the Web never charges
for duplicate text segments.
How long does it
take to convert a website?
Translate the
Web™ can add Spanish or any other language to virtually any
website in about 10-15 buisness days, regardless of the size or
complexity of the site. Translate the Web™ combined its two key
strengths -- technical savvy and word-class translation -- to
introduce a solution unlike any other. No other company offers such
a rapid, affordable turn-key solution.
As I make changes
to my English site, how long does it take for Translate the Web™
to make the corresponding updates?
Translate the
Web™ typically monitors your website nightly, capturing any new
content found on the English site. The next morning translation
updates are performed promptly. Though every contract is different,
we always try to have updates completed by noon PST time each day
unless there are an unusually large number of changes requiring
translation.
I use Web
analytics on my site. Will they continue to function on the
translated site?
Yes. Because
WebMedia Digital Marketing uses Web Analytics for their clients, we
have incorporated it in our TRANS-Layered Technology. Any tools that
your company currently employs to measure website and consumer
behavior will work with our translations.
My website uses
cookies. How do cookies work with your translation system?
Many websites use
cookies to track consumer information, such as the frequency of
visits to a particular website or products in a shopping cart. If
your company's website uses this technology, any cookies your site
reads or writes will continue to function properly.
My company is
very security conscious. What happens to my customers' personal data
and credit card information? Is it stored on your servers?
We too are very
security conscious. Translate the Web™ never, ever, collects any
personal information from your consumers. Any personal data your
company collects -- such as credit card numbers, social security
numbers, birth dates, etc. -- passes directly through our system to
your servers. Our system and translators never see this sensitive
information.
In addition, any
security measures that your company employs, such as SSL, will be
maintained by Translate the Web™ TRANS-Layered innovative
technology. Your customers will have a worry-free, extremely secure
experience, regardless of the language in which they view your site.
ENGLISH |
SPANISH
| ITALIAN |
PORTUGUESE |
GERMAN |
FRENCH |
JAPANESE |
CHINESE
CONTACT US TODAY
AT
951-520-9137
OR 714-381-7943
TO FIND OUT HOW WEBMEDIA & INSTANT WEB TRANSLATOR CAN IMPROVE YOUR ORGANIZATION'S
ONLINE
MESSAGE!
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