|
INTERNET TRANSLATION FACTS
The Internet has become the global communications medium of choice.
It presents vast opportunities for the wise marketer to create new
business opportunities and increase sales.
Hispanics are already the largest minority group in the United
States, and the fastest-growing demographic segment of our
population. Hispanics now number 45 million, effectively making
Spanish the unofficial second language in the U.S.
Consider these facts:
-
Over 100 million people access the Internet in
a language other than English
-
Almost one-third of Websites are presented in a
language other than English
-
Over 50% of Web Users speak a native language
other than English
-
Web users are four times more likely to
purchase from a site that communicates in the customer's language.
-
Visitors stay for twice as long on a site that
is in their native language
- In
2004, 50%
of all-online sales occurred outside the US
When Hispanics are given a choice between an English or Spanish
website, marketing research shows:
-
80% would visit the Spanish-language website
-
76% would visit the Spanish-language website more frequently
-
72% would conduct business on the Spanish-language website
-
76% would think they are valued as a Spanish-speaking
customer/citizen
Source: Marketing research – WebMedia Digital Marketing,
January 2006 - February 2007
Let’s look at a few statistics:
Web users are four times more likely to
purchase from a site that communicates in the customer's language
(www.idc.com).
- Over 100 million people access the Internet in
a language other than English.
- Over 50% of Web Users speak a native language
other than English (www.glreach.com).
- Visitors stay for twice as long (Site
stickiness is doubled), if a website is in their own language (Forrester
Research).
CONTACT US TODAY
AT
951-520-9137
OR 714-381-7943
TO FIND OUT HOW WEBMEDIA & INSTANT WEB TRANSLATOR CAN IMPROVE YOUR ORGANIZATION'S
ONLINE
MESSAGE! |